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Australian Media Adds Hindi & Punjabi in Cricket Coverage

Australian media cricket coverage
Image Credit: thedailyguardian

During the glitzy Border-Gavaskar Trophy 2024-25, Australian newspapers have come up with a new twist in the treatment of their coverage by integrating Hindi and Punjabi material.

This strange turn in their editorial choice features two of India’s most seasoned cricketers: Virat Kohli and Yashasvi Jaiswal.

Kohli Imperious Down Under

Topic Details
Kohli’s Legacy Kohli’s history of impressive performances in Australia makes him one of the most respected overseas players on Australian soil.
Jaiswal’s Rising Fame Seen as the “next Kohli,” Jaiswal has garnered attention as a potential game-changer for India in the upcoming series.
Multilingual Coverage Australian newspapers are now publishing articles in Hindi and Punjabi, an acknowledgment of the influence of Indian cricket fans globally.
Impact on Journalism This unprecedented step is a testament to the cultural bridge cricket builds, bringing Indian languages to mainstream Australian sports journalism.

Virat Kohli’s performances in Australia are almost a phenomenon and have been widely acknowledged among experts by many as one of the finest men to have ever batted on Australian soil.

He not only produced match-winning knocks but also consistently piled on runs in testing conditions.

Australian media also seems to have taken notice of the cricket maestro as the headlines in Hindi and Punjabi raise the excitement level further for his participation in the coming series.

The next upcoming star after Kohli will be Yashasvi Jaiswal.

The young opening batsman is doing fine in cricketing sojourns both in the domestic circuit and the international circuits, and everybody has been talking that he would be the future of Indian cricket.

He has already been hyped by the Australian media to become a match-winner for India in the Border-Gavaskar series.

Australia’s Press wants to really rock the boat by pointing out that, after all, Jaiswal might just make a difference in the series using coverage and reporting in both Hindi and Punjabi.

Related Article: Kohli Heroics Lead India to Victory in MCG Thriller

Indian twist for Australian journalism

Covering Australian cricket now comes in Hindi and Punjabi-too first-ever and an indication of the growing strength of the Indian cricketing fanbase.

This makes it a moment when just as India prepares to meet Australia, the mainstream media has also begun speaking to its domestic audience in Indian local languages.

The India cricketing influence on global journalism finds more general discussion.

Now that the Border-Gavaskar Trophy is closing in, Kohli and Jaiswal’s beam of light spotlight shines a bit brighter; and newspapers in Australia want their readers not to miss a beat in embracing the cultural diversity of Indian languages.

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Reference: TOI and Lastly.com


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