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ACG Jr. NBA Program to launch national 3v3 basketball tournament for U-14 players across India

NBA Program
Image Credit: Eklavyas
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The national championship will mark the culmination of an elite skills challenge in each city, with the best U-14 boys and girls set to participate from September through December.

The ACG Junior NBA program assures a bigger, more thrilling experience for those aged less than 14 basketball fans across the nation as they prepare to hold a stand-alone junior basketball activity powered by Basketball Federation of India (BFI) & official footwear sponsor Skechers.

The pursuance will commence on September 24 at Fr Agnel Multipurpose Sports Complex in Navi Mumbai, followed by nine other cities. It will see teams from across India participating as they develop the sport at the grassroots level.

Tournament Schedule

  • Start Date: September 24, 2024
  • Venues:
    • Chennai & Mumbai (Opening Matches)
    • Aizawl, Delhi, Kolkata, Ludhiana, Mumbai (Other Cities)
  • Finals: TBD (Dates to be finalized)

ACG Jr. NBA Program Launches Nationwide 3v3 Tournament for U-14 Players in India

City Tournament Date
Mumbai & Chennai September 24, 2024
Aizawl October 2024
Delhi November 2024
Kolkata & Ludhiana December 2024

The NBA announced this program in Partnership with ACG BFI and Skechers to launch the ACG Jr. NBA Program, a national 3v3 tournament that targets children aged 14 years and below.

Basketball is one of the biggest school-based basketball programs in the country which has been started with an aim to penetrate all the states of India and to look for budding talents in basketball. 

It is planned that the tournament will be staged from 24th September 2024 and the initial games must be held in Chennai and Mumbai, respectively, followed by Aizawl and Delhi, then Kolkata and Ludhiana, and finally Mumbai.

This will be a competition that will comprise the boy’s and girl’s categories and participants will be schools across the country. 

3 The tournament will kick off with matches in Chennai and Mumbai on September 24 before moving to other cities, including Aizawl, Delhi, Kolkata, and Ludhiana.

In each city, the top 8 boys as well as 8 girls’ teams, will compete in a league phase and then play for the title.

Teams will battle for honor in the team’s phase, with three boys’ and girls’ teams reaching, along with one conference all-star team. The specific dates and venues for these last games that will be held early next year remain to be finalized.

Skechers, the leading global sports and lifestyle brand, has been announced as the title sponsor. Skechers will be offering quality gear to all children participating in this summer camp.

Related articles: Indian Women’s U18 Basketball Team Set to Shine at World Cup 2024


A Landmark Partnership to Elevate Youth Basketball

ACG Jr NBA

Image Credit: The Times of India

“We’re thrilled to support this program and help build the future of Indian basketball,” said Skechers CEO, Supratej Adani.

This program is an unprecedented collaboration between marquee names in basketball and sports development.

The partnership involves ACG, a leader in pharmaceutical solutions; the NBA and the BFI, the governing body of basketball in India.

Collectively, their common goals include educating the youth and youth adults on the fundamentals of grassroots basketball and inspiring patriotism for the sport nationwide.

The ACG Jr. NBA Program represents the next step in Nike’s partnership with the NBA—it has previously been involved in initiatives such as ACG-NBA Jump, a national-level scouting program for youth basketball players.

They are also the primary contributing partner of the Basketball Federation of India (BFI), and it is their first time joining forces with ACG Jr. NBA in this initiative.

At the launch event of the program, representatives from each of these partners reiterated their focus on developing basketball in India. BFI President Aadhav Arjuna, BFI Secretary General Kulvinder Singh Gill, NBA Asia Strategy Head, NBA India Country Head Rajah Chaudhry, ACG Chief Marketing Officer Alex Robertson, and CEO of Skechers South Asia Pvt. Ltd. 

Supratej Adani Rahul Vira, the President of HPL 2016, says that until young players come into mainstream cricket, we will not have fresh legs to lace the tracks.

The 3v3 tournament, which is as competitive as it gets and played countrywide, will give the youth a great chance to get better, play against some of the best talent around, and chase that NBA dream.

This initiative is expected to be a major landmark in the development of youth basketball in India with assistance from partners like ACG, BFI, and Skechers.

The entire nation and world will look out for these young guns as they take on the mammoth task of summing their careers up to this point onto the court with them in a bid to make it big, becoming India’s next brightest stars in Basketball.

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References:

Ekalavyas.com

CNBCTV18.com

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